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By doing so, we were able to further develop the personality of the brand and give a peek at what’s inside.” “One way we accomplished that was through the use of illustration, particularly on the ingredients. We knew we would have to showcase the ingredients in a new, simpler way. We also didn’t want to make the consumer spend an excessive amount of time in the grocery aisle reading the label. “Halo Top is in a category (natural, ice cream) where brands often show a picture of the product or ingredients on the label. “Tying it all together, the gold edge of the lid naturally serves as a recognizable and appropriate halo for the product. “We used bright colors and simple patterns to keep the packaging fresh,” says Woolverton. Vibrant, clean graphics and text grace the new package. Finally, the flavor is so good, it will make you question whether you are buying this for health benefits or just because it’s so tasty.” Second, we use all-natural ingredients that are unparalleled in this category. First, it is ice cream that’s good for you. “Our goal in developing the brand identity was to balance the three major characteristics of Halo Top ice cream. Halo Top allows you to take down the entire pint for the same calorie count, or even lower, than a meager quarter pint of the regular stuff.” Who really eats just a quarter of a pint of ice cream? I think a lot of people eat the entire pint in one sitting (I certainly do).

A serving of ice cream is a half cup - a mere quarter of a pint. “We’re not going to defeat the obesity crisis by getting people to eat less Americans, at least, aren’t hardwired that way. “Halo Top exists to give people a healthy food option that actually tastes good and doesn’t feel like sacrifice,” says Woolverton. The brand is proud to say the treat is protein-rich and sugar-poor, as well as real and substantial tasting because of the top-shelf ingredients used. Decadent Halo Top ice cream is unique: low calorie - an entire pint is less than 300 - but all natural. The finished product hit store shelves mid-2012. Prior to, Woolverton had been making the frozen dessert at home casually, working to perfect a clean and healthy recipe to satisfy the desires of those wanting to fuel their bodies instead of sabotage them. Some might say we have an ice cream problem, but we see it as more of a solution.In 2011, lawyer Justin Woolverton made a career change and started ice cream brand Halo Top Creamery. Today, we’re still working our way across the globe, one country at a time.Īnd finally, we created Halo Top Pops: small, delectable snack-sized ice cream pops of some of our most popular flavors so that we could continue eating more ice cream whenever and wherever we go. Naturally, with this growth, we didn’t think it was fair to keep our ice cream only at home, so we started sharing our love for ice cream internationally. In November 2017, Time Magazine named Halo Top one of its top inventions of the year. In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. So much so, we experienced a sudden tremendous growth that both overwhelmed and excited us beyond belief (somebody pinch us, please?). We hate to brag but our fans really liked our new flavors as much as they loved the original flavors. So, we released 7 more dairy flavors, then 6 non-dairy flavors…fast forward to today: we now have 25 delicious flavors, including seasonal only flavors like Key Lime Pie, Gingerbread House and Pumpkin Pie. We introduced 3 more dairy flavors, and people still wanted more. Luckily for us, people wanted more, and we were happy to oblige. We started out with four delicious flavors.

So, we created delicious, creamy light ice cream that’s 280-380 calories per pint, so we could do just that. Well, it’s pretty simple: we liked ice cream so much, we wanted to eat it more.

Why did we want to make light ice cream that tastes like ice cream. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream.īut we’ll back up a second. Halo Top is light ice cream that actually tastes like ice cream.